Sales & Retention Special Interest Group – April Meeting


Description – Sales & Retention Special Interest Group

Date – Tuesday 2 April

Time – 10:00am – 12:00pm

Meeting Type – Virtual/Members Only

Booking  – Please contact [email protected] for link to virtual meeting.

Agenda 

10.00 

Welcome and introductions 

Alastair Barron, Sport Aberdeen 

Elaine Donaldson, South Lanarkshire Leisure and Culture 

10.05 

January campaign performance  

  • How did you perform? 
  • What were your headline stats? General/digital 
  • What did you learn for the year to come? 

All 

10.50 

Break 

11.00 

Campaign insights with Bigwave Marketing  

  • Working with leisure operators 
  • January campaigns  
  • 12-month campaign plan 

Simon Beer, Bigwave Marketing 

11.30  Additional income – Have you introduced something new? 

  • New service? 
  • New income stream? 
  • New event? 
  • New way of capturing leads? 

All 

11.45  CLUK Seriously Social Campaign 

David Taylor, CLUK 

11.55  AOB 

  • 4 June meeting – Retention – What do you want to take away from a retention meeting? 

 

 

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