Charitable social enterprise GLL has launched an enhanced digital health and wellbeing platform via its Better_uk App.
‘Live Better’ – offered free to some 362,000 existing members – will also be available for a monthly £9.50 fee to non-members – giving a convenient at-home wellness option for those who don’t live near a Better leisure centre or who don’t want to visit a physical location to exercise.
Working out at home increases total exercise frequency – helping people get more movement into their daily routine.
It is hoped Live Better will help hard to reach groups – who struggle to take part in exercise for physical, social or economic reasons – get more active, democratising health and wellbeing.
In a poll of 2,000 adults conducted by GLL in December 2025, 60% of respondents aged 18-44 said they would use a health and fitness app to help achieve their goals in 2026.
Following a trial/soft launch in December, the national Live Better roll out will commence on 7 January 2026.
A range of features and added benefits will be available to customers for the first time including:
Live Better will provide customers with access to services that would typically cost much more if purchased separately.
Tom Popsys, GLL Product Lead for Live Better said: “As a charitable social enterprise with communities at our heart, GLL’s mission is to improve the physical, mental and social wellbeing of our local communities.
“We are extremely proud that our new Live Better digital platform, helps us to widen and deepen the impact of our services across demographics and regions. Excitingly, our Live Better online only membership now allows us to support users who may not typically be able to access traditional leisure facilities.”
“GLL are keen to set the standard for public leisure services in the UK and in doing so, strengthen the sector as a whole.”
“By adding value to our customers’ experience, we can look to further support their wellness goals and help them to Live Better.”
Grace Gimson, CEO and Co-Founder of Holly Health said: “More than ever, people need holistic, always-on support to maintain health, fitness and wellbeing. We’re thrilled that our ‘Powered by Holly Health’ personalised habit coaching service forms a part of the comprehensive package under Live Better.”
GLL hopes to use the new platform to reinforce its social enterprise values, reach and engage new audiences and customers, and add value to all membership types – while improving health outcomes.
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