GLL Unveils Bold Corporate Plan “Creating our Future” on 30th Anniversary

Published on: August 8th 2023

GLL, the UK’s largest leisure and cultural trust, is celebrating its momentous 30th birthday by unveiling its ambitious new five-year corporate plan, “Creating our Future.”

As a charitable social enterprise and workers cooperative, GLL has grown from strength to strength, operating 375 high-standard, inclusive, and accessible venues, and welcoming over 50 million visitors annually. The new plan sets the course for the next five years, showcasing GLL’s values, innovations, and commitment to making a positive impact on communities across the UK.

Values Driven Change

GLL has used its updated company values to frame its new ambitions and drive the plan’s initiatives, which include enhanced focus on communities; health and wellbeing; inclusion; sustainability; and embracing technology to improve the experience of its customers.  In doing so GLL intends to enhance its reputation for listening and acting on customer feedback and being a partner and employer of choice.  Sustainability initiatives include reducing environmental impact through innovative practices and investment, including GLL’s first solar powered gym. Health and wellbeing initiatives include co-locating with the NHS and supporting mental wellbeing and recovery / rehabilitation from a wide range of medical conditions.

Charting the Path Ahead

Peter Bundey, Chief Executive of GLL, expressed his excitement about the new plan, stating,

“As we mark our 30th birthday and start our next chapter, “Creating our Future” embodies GLL’s unwavering dedication to social impact, innovation, and partnership working.   This is a landmark business and social action plan for our staff owned organisation, as we redefine the possibilities in leisure and libraries, and beyond, by creating a better future for the health and wellbeing of all in our communities.”

A Journey for Everyone

GLL’s new corporate plan is not just about the next five years, but extends the organisation’s reach, making it strong and sustainable in the 21st century. From enhancing digital accessibility and immersive experience, to launching new foundations and support to social businesses; over the next five years the plan aims to deliver £2bn of social value, support 1 million people getting more active, and contribute to broader economic, educational, health, and societal challenges.